How Social Media Ads Can Improve Your Business

How Social Media Ads Can Improve Your Business

In today’s world, the primary source of communication involves some form of technology. You hop on social media when you’re bored or want to share something; load your news app to see what’s going on; or pull out your phone to record a video of something funny that’s...
Marketing Tips for Small Businesses

Marketing Tips for Small Businesses

When starting and running a small business, initial growth can be challenging. The success of your small business relies on marketing. We get it.  We understand the struggle with building a brand.  Because there are so many marketing options, sometimes you might not...
The Best Practices of Website Photography

The Best Practices of Website Photography

Website photography is very important because it is the first impression a visitor or potential customer will get. A human’s attention span is shorter than you think, which causes them to prefer images over reading text. If your website photography is poor, it...
Timely vs. Evergreen Content – What is it?

Timely vs. Evergreen Content – What is it?

Have you ever wondered what timely or evergreen content is and how it applies to your business? A good rule of thumb is the 80:20% rule – 80% of your content should be evergreen while the rest is timely. Keep reading to learn more about the timely vs. evergreen...
How to Write a Blog Post for SEO

How to Write a Blog Post for SEO

Writing an enticing and read-worthy blog post is only part of drafting content that engages and converts consumers. As a marketer, your goal is to get eyes on your posts, and SEO (Search Engine Optimization) is a great way to achieve that. It is one of the best ways...