Timely vs. Evergreen Content – What is it?

Timely vs. Evergreen Content – What is it?

Have you ever wondered what timely or evergreen content is and how it applies to your business? A good rule of thumb is the 80:20% rule – 80% of your content should be evergreen while the rest is timely. Keep reading to learn more about the timely vs. evergreen...
How to Write a Blog Post for SEO

How to Write a Blog Post for SEO

Writing an enticing and read-worthy blog post is only part of drafting content that engages and converts consumers. As a marketer, your goal is to get eyes on your posts, and SEO (Search Engine Optimization) is a great way to achieve that. It is one of the best ways...
How Can I Use Social Media for Marketing?

How Can I Use Social Media for Marketing?

Social media is an invaluable tool for anyone who wants to promote their business and connect with their customers. The latest figures indicate that there are about 3.7 billion social media users worldwide in 2021. More than 70% of small and medium-sized businesses...
What Do You Need to Build a Website?

What Do You Need to Build a Website?

What do you need to build a website? Regardless of the development software or platform, a business needs to follow some fundamental guidelines. These basic rules focus on giving the website a professional feel, ensuring the site is easy to find, while also showcasing...