Google Analytics is used by practically every marketing team, business owner or online advertiser. If you are using it, are you using it correctly? Some analytics have more value than others, so we analyzed the top 10 things to measure on Google Analytics. You can track any analytic you could think of on Google Analytics. It is a great tool to use to track website visits, conversions, and what visitors are doing on your website. Let’s break down the top 10 things to measure on Google Analytics.
Number 1: Users
To begin, users in Google Analytics mean unique visitors. When a new user lands on your website they are count and track as a user.
Number 2: Bounce Rate
The bounce rate shows a percentage of users that loaded your webpage, to then leave immediately. In other words, these users did not click on any other pages.
Number 3: Sessions
Next, a session is tracked when someone loads a page and ends after 30 minutes of inactivity. A single user can have multiple sessions.
Number 4: Average Session Duration
The average session duration tells you on average, how long users are spending on your website.
Number 5: Percentage of New Sessions
The percentage of new sessions tell you how many users are on your site for the first time. In addition, it will tell you how many visitors are returning.
Number 6: Sessions by Channel
Google Analytics sorts sessions by channel. You can track what percent of traffic comes from social media, paid search ads, emails, or organic.
Number 7: Pages per Session
Pages per session is an average of how many pages a user visits per session.
Number 8: Goal Completions
Goal completion is the number of times a user completes a specific goal on your website.
Number 9: Pageviews
Pageviews are the total number of pages that users view on your website.
Number 10: Pageviews by Page
Finally, pageviews by page will show you which pages were viewed the most.
Now that you know the top 10 things to track on Google Analytics, you can expand and focus on the analytics you track. Need help? Contact us! Our marketing experts are happy to help you analyze analytics that are most important to you.
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